Skate Culture-Inspired Apparel

The Babylon LA Spring/Summer 2019 Capsule Features Graphic Designs

The second drop of the Babylon LA Spring/Summer 2019 collection was recently unveiled and it does not fall short from the first seasonal release earlier this year. The West Coast label features designs that are inspired by skate culture, capturing the Californian roots stemming from Los Angeles.

The range highlights graphic-heavy designs throughout the staples. Some of the pieces include lightweight jackets, long sleeve tops, caps, tees, shorts, and hoodies. The color palette is predominantly black, white, navy blue, and red. Some of the key pieces in the seasonal capsule include the sub rosa jacket with custom lining and embroidered logo emblem, paired perfectly with the shorts that are designed to match. The seasonal capsule is now available for purchase online at Babylon LA.

Skate Culture-inspired Fashion
Opportunity for disruption in the fashion industry by incorporating graphic-heavy designs inspired by skate culture into clothing staples.
California-inspired Graphic Design
Opportunity for disruption in the graphic design industry by adapting the Californian roots stemming from Los Angeles into different visuals.
Seasonal Capsule Collections
Opportunity for disruption in the retail industry by offering limited edition pieces in seasonal capsule collections.

Industries Being Reshaped

Fashion
Fashion industry has the opportunity to incorporate skate culture-inspired graphic-heavy designs into different clothing staples.
Graphic Design
Graphic design industry has the opportunity to adapt Californian roots stemming from Los Angeles into different visuals.
Retail
Retail industry has the opportunity to disrupt its approach to sales by offering limited edition pieces in seasonal capsule collections.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 10%
Freshness 9%

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