Casio continues to grow its Baby-G line of durable timepieces and its latest design is made in collaboration with Sailor Moon -- the two join forces to deliver the Baby-G BA110XSM-2A watch. It measures out to 43 x 46 mm and it functions in both digital and analog time displays.
In terms of the visual design, it has a slightly clear blue bezel at the inner section that is meant to reference the evening sky. The rest of the display is detailed with stays, hearts, and moons along the hands to nod to the overarching theme. It has a strap that is detailed with Sailor Moon's silhouette accompanied by colorful hearts, stars, and the moon.
Image Credit: Windup Watch
Why This Trend Is Growing
- Anime-themed Watches
- Opportunity for collaboration between brands with large anime fan bases to create similar products
- Digital-analog Hybrid Timepieces
- Opportunity to expand the market for timepieces by merging old-school analog with innovative digital functionalities
- Pop Culture Collaborations
- Opportunity for brands to target niche audiences and tap into different markets by creating products inspired by popular franchises
Industries Being Reshaped
- Fashion Accessories
- Industry players can explore the potential of incorporating pop culture elements into accessories to expand the market
- Anime Merchandise
- Opportunity to tap into the huge anime fan base by crafting products inspired by popular anime franchises
- Watchmaking
- Opportunity for watchmakers to differentiate themselves by introducing unique design concepts that appeal to different audience segments
