Baby Footwear Fashion

'Heelarious' Petite Pumps

Hip babies searching for a way to increase their glamour quotient, look no further! These tiny baby pumps are sized to fit infants up to 6 months old and are available in leopard and zebra prints, hot pink and black. The wee shoes are the creation of Bellevue, Washington based company “Heelarious” which is owned and operated by thirty-something moms with a sense of humour, Hayden Porter and Britta Bacon.

“I've always been a shoe freak and I thought, `Omigawd, what if you could take a baby to a party wearing high heels? It would be hilarious!'” Bacon has said.

“Heelarious” baby shoes are beautifully packaged in a purse shaped bag with a huge rhinestone clasp and would make a unique and stylish gift, retailing for about $40. The girls from 'Heelarious' say the heels are soft, comfortable, flexible and are intended for fun only.

Baby Footwear Fashion
Opportunity to create fashionable and stylish footwear exclusively for infants.
Unique Baby Gifts
Disruptive innovation in the baby gift industry by offering unconventional and humorous options.
Humorous Baby Accessories
Potential for creating a line of humorous accessories for babies to add fun and uniqueness to their outfits.

Sectors Adopting This

Children's Fashion
Opportunity to introduce trendy and fashionable clothing and accessories for babies and young children.
Baby Product Manufacturing
Disruptive innovation in the baby product manufacturing industry by developing unconventional and unique items.
Gift Retail
Market for selling unique and humorous baby gifts, tapping into the demand for unconventional presents.
SCORE
5.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 82%
Activity 67%
Freshness 8%

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