Amateur Engineered Sports Equipment

The B330-Rx Golf Ball is Designed for Weekend Tigers

Amateur golfers take notice: Bridgestone has engineered the B330-Rx golf ball to help lower your score on the front and back nine. It looks like that front 71 just became a 61.

The B330-Rx golf ball is designed to account for a weekend warrior's inconsistent swing and slower club-head speed. Bridgestone is behind their new balls 100 percent, going as far as to hold events where experts measure every aspect of your swing and suggest the right ball for you. Check out the links to learn more about this exciting new piece of golf equipment. Tiger, watch your back.

Amateur-engineered Sports Equipment
Companies can develop sports equipment optimized for amateur athletes to promote inclusivity and expand their consumer base.
Personalized Sports Equipment
By offering personalized sports equipment that caters to an individual's fitness level, companies can capitalize on an emerging market segment.
Data-driven Sports Equipment
Innovation opportunities exist to develop sports equipment that collects data about a user's performance to help them make better decisions and track progress.

Industries Being Reshaped

Sports Equipment Manufacturing
Manufacturers can capitalize on the trend of amateur-engineered sports equipment by optimizing their products for amateur athletes.
Fitness Tracker Manufacturing
Companies that manufacture fitness trackers can benefit from the trend of personalized sports equipment by providing insights into users' performance and aiding in product development.
Sports Analytics
Innovations in sports analytics can help create data-driven sports equipment to enhance the user experience.
SCORE
0.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 6%
Activity 13%
Freshness 8%