Edgy Cherry Blossom Fashion

The Azzaro Resort Collection is Vibrantly Feminine

The Azzaro Resort 2014 collection is inspired by cherry blossoms, which is only appropriate considering the time of year that it is being launched. Yet the interpretation of these cherry blossoms isn't what people might expect. More edgy than pretty, women will appreciate the spin, especially when so closely tied to the winter season.

Full of fun details including stitched raffia, raised leather petals and plexi blooms, the Azzaro Resort 2014 collection revolves around the term 'luxury nomad.' This is a person who can go from the red carpet to a philanthropic dinner at the drop of a hat. Style.com writes, "She can never have enough dresses, nor can she risk being seen in the same one as someone else."

Edgy Blossom Fashion
Alternative takes on traditionally feminine designs with an edge cater to clients looking for something different.
Luxury Nomad Style
Designing pieces with ample versatility that can take clients from one event to the next caters to an increasingly mobile and well-traveled customer base.
Mixed Media Textures
Experimenting with unconventional combinations of textures and materials in fashion design provides unique sensory experiences for wearers.

Sectors Adopting This

Fashion
Fashion designers can benefit from experimenting with unique combinations of unconventional textures and materials for a fresh take on traditionally feminine styles.
Luxury Lifestyle
Companies that market themselves as catering to sophisticated, well-traveled lifestyles can appeal to clients with versatile pieces that take them from one high-end event to the next.
Event Planning
Event planners can anticipate a demand for unique and edgy decor that can make traditional event themes feel fresh and new.
SCORE
1.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 21%
Activity 26%
Freshness 8%