Azumi & David have created a bag for true accessory lovers. The team created the 'Loop Handle Heel Bag,' making your love of shoes a piece of arm candy.
The Azumi & David Loop Handle Heel Bag looks like an extra-wide heel-boot when undone, but when looped, becomes a functional purse. The design is a perfect marriage of all the great accessory loves.
Implications - This high-heeled handbag adds humor to an otherwise very standard product. Consumers are searching for products which go beyond their expectations and offers some individual expression to their ensembles. Companies can cater to these consumers and attract certain niche markets by incorporating more playful products into their line which may contain humor or wit.