Axixa is a hygienic way of peeing in public. Urinating on walls and gates outdoors is common in many poverty stricken countries and can cause many diseases and environmental problems throughout cities.
Mexican designer Miguel Melgarejo created the Axixa urinal to attach to outdoor walls to help filter urination out of the public space. As a comedic aside, Miguel created the device to resemble pee dripping down a wall.
Implications - In a day and age where viral marketing is king, one of the most effective ways a company can appeal to consumers is by developing comedic and novel products. By investing in commodities that ensure a laugh each time they are used, the company will draw interest from irony-coveting consumers across the world.
Key Themes Behind This Trend
- Outdoor Urinals
- The trend of designing and innovating outdoor urinals to reduce public urination and promote hygiene.
- Hygiene Products
- The trend of creating new hygiene products to improve public health and maintain cleanliness in public spaces.
- Comedic and Novel Products
- The trend of creating products that appeal to consumers through comedy and novelty to stand out in a crowded market.
Where This Applies
- Sanitation
- The sanitation industry can incorporate these hygienic outdoor urinals to improve public health and cleanliness.
- Urban Planning
- Urban planners can use these urinals to manage public urination and maintain the cleanliness of public spaces.
- Marketing
- Marketing professionals can use the concept of designing comedic and novel products to enhance brand recognition and appeal to consumers.
