G-SHOCK has teamed up with Japanese bag brand PORTER to launch a revamped version of the 'AWM-500,' which will come with its matching shoulder bag.
The new watch combines both analog and digital features, including an old-school dial and a LED screen display. In addition, the unit features a metal bezel coated in Diamond-Like Carbon (DLC) -- a weather-resistant material used to protect the watch's finish.
Aesthetically, the 'AWM-500' boasts a sleek black and gold design, which is mirrored in the watch's case and accompanying PORTER cross-body bag. Moreover, the new fashion-forward bag comes equipped with adjustable straps and unique co-branding -- G-SHOCK's iconic impact resistance curve is combined with PORTER's logo patch, offering shoppers a one-of-kind collaborative item.
Image Credit: G-Shock
What Makes This Trend Stand Out
- Analog-digital Hybrid Watches
- Incorporating both traditional and modern features in watches can create new fashion trends and expand the market for products.
- Matching Accessory Sets
- Designing matching accessories to accompany products can increase customer interest and drive sales for brands.
- Weather-resistant Materials in Fashion
- Integrating weather-resistant materials in fashion products can provide practical benefits for consumers while setting new fashion trends.
Sectors Adopting This
- Watch Industry
- The watch industry can innovate by creating hybrid watches that offer both traditional and modern features in one product.
- Fashion Industry
- The fashion industry can innovate by designing and promoting matching accessory sets that complement their products, providing consumers with a complete look while driving sales.
- Materials Engineering Industry
- The materials engineering industry can innovate by developing new weather-resistant materials that can be incorporated in fashion products to offer practical benefits for consumers.
