For any business, engaging in the conversation that consumers are having surrounding one's brand is an important part of keeping them happy and trusting, and that importance is only magnified for small businesses; Awario is a tool that helps those businesses keep a finger to the pulse of the consumer. The tool provides social media and online listening and analytics, cluing businesses in on where consumers are talking about them and what's being said.
The sheer size of the web means that even in the case of small businesses, consumers are likely bringing them up in conversations online. Finding those pockets can be difficult without the right tools, though, and Awario is exactly the tool that those businesses need to improve their online strategy.
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