For the fall season, Raw Generation released a collection of autumnal beverages that put a healthy spin on popular flavors of the season with just fruits, vegetables and spices. While the brand's take on the fall favorite Pumpkin Spice takes the form of a combination of pumpkin, carrot, apple and seasonal spices, the Harvest Cider is a hearty blend of sweet potato, apple, cinnamon and lemon. Perhaps the most unique flavor of the limited-edition fall beverage trio is Citrus Sage, which mixes sweet pineapple, orange and lemon with sage.
While these ready-to-drink autumnal beverages will provide plenty of flavor on their own, Raw Generation came up with three cocktails that can be prepared with these drinks, knowing that now is the time people are beginning to think about holiday entertaining.
Key Themes Behind This Trend
- Plant-based Autumnal Beverages
- Disruptive innovation opportunity: Expanding the market for plant-based beverages by offering unique and healthy flavors for the fall season.
- Healthy Fall Flavor Combinations
- Disruptive innovation opportunity: Creating innovative combinations of fruits, vegetables, and spices to offer healthy and flavorful alternatives to traditional autumn beverages.
- Ready-to-drink Cocktails for Holiday Entertaining
- Disruptive innovation opportunity: Meeting the demand for convenient and festive cocktail options during the holiday season with pre-made, plant-based beverages.
Where This Applies
- Beverages
- Disruptive innovation opportunity: Developing and marketing plant-based beverages to cater to health-conscious consumers.
- Food and Nutrition
- Disruptive innovation opportunity: Providing healthy and flavorful alternatives to traditional fall beverages using fruits, vegetables, and spices.
- Hospitality and Events
- Disruptive innovation opportunity: Creating convenient and unique cocktail options for holiday entertaining, targeting the hospitality and events industry.
