I thought the name 'Autopia Europia' was cool, but the race track it features on top of this auto mall is even cooler.
Designed by GAD Architects, Autopia Europia is actually the world's largest auto mall. Currently under construction, it will house 200 car galleries as well as banks, bars and restaurants to fuel the day. Located in Istanbul, car fanatics the world round will be calling this heaven.
Key Themes Behind This Trend
- Auto Malls with Racetracks
- Opportunity to integrate experiential elements like racetracks into auto mall designs, providing a unique and exciting experience for car enthusiasts.
Where This Applies
- Automotive
- Disruptive innovation opportunity for automakers to incorporate racetracks into their auto malls, attracting customers and generating excitement around their products.
- Hospitality
- Opportunity for restaurants, bars, and hotels to partner with auto malls with racetracks, offering an exclusive experience for customers and driving foot traffic to their establishments.
- Real Estate
- Opportunity for developers to create innovative auto mall designs that incorporate racetracks, making the properties more attractive and appealing to potential buyers and investors.
