Google has added a personalized touch to its recent line of autonomous autos by calling on local artists to personalize the vehicles with their own artistic interpretation. The end result was a series of the small smart cars entitled Paint the Town featuring doors with beautifully drawn illustrations of landscapes, flowers, crowds of people and more.
The Paint the Town project was an amazingly creative initiative by Google to incorporate the local community into the release of its new self-driving cars. The project asked artists, illustrators, designers and any creatives to send in their interpretations of the phrase, "my community, my neighbours." Ten finalists' designs were chosen and installed onto the doors of the vehicle prototypes. The illustrations capture a sense of community in a variety of styles and themes with an eclectic array of designs.
Why This Trend Is Growing
- Collaborative Artistic Endeavors
- Companies can leverage collaboration with local creatives to add a personalized touch to products, including autonomous vehicles.
- Community-inspired Design
- Incorporating input from communities inspires innovation and creates meaningful connections to products and services.
- Design as Brand Identity
- Customized designs and branding can differentiate autonomous vehicles in a crowded marketplace and create unique identities for manufacturers.
Industries Being Reshaped
- Autonomous Vehicles
- Companies manufacturing autonomous vehicles can collaborate with local artists to create personalized and community-inspired designs for their cars.
- Art and Design
- Artists, illustrators, and designers have the opportunity to collaborate with autonomous vehicle manufacturers to create unique designs for smart cars.
- Marketing and Branding
- Brand identity and marketing experts can differentiate their autonomous vehicle product offerings by incorporating highly personalized designs and community-inspired branding efforts.
