On September 6th, Hyundai Motor Company will be hosting Re:Style, an upcycling fashion event showcasing the 15-piece automotive fashion collection created by Zero + Maria Cornejo using leftover materials from Hyundai car seats. The capsule collection is full of leftover leather and truly lets this material shine. As a brand, Zero + Maria Cornejo is known for making the most of natural dyes, natural silk and materials that require minimal oil as a way to conserve resources. For the project, Maria Cornejo describes that "It's about making something new and re-imagining things. Re-create, re-imagine, re-cycle," and asking "How do we get creative with less?"
At the Re:Style event, which kicks off on the first day of the 2020 S/S New York Fashion Week, guests will get to see an unlikely union between the automotive and fashion industries.
What Makes This Trend Stand Out
- Upcycling Fashion
- Creating fashion collections using leftover materials from other industries presents a disruptive innovation opportunity in the fashion industry.
- Sustainable Materials
- Utilizing natural and sustainable materials in fashion design can lead to disruptive innovation in the industry by promoting environmental conservation.
- Collaborative Events
- Hosting events that bring together different industries, such as automotive and fashion, provides an opportunity for disruptive innovation and cross-industry collaboration.
Sectors Adopting This
- Fashion
- The fashion industry can explore the use of upcycled materials and sustainable practices to drive disruptive innovation and promote environmental responsibility.
- Automotive
- The automotive industry can explore partnerships with fashion designers to upcycle leftover materials and create innovative fashion collections, leading to disruptive innovation and brand differentiation.
- Event Management
- Event management professionals can explore the concept of collaborative events that bring together different industries to encourage disruptive innovation and creative thinking.
