Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Mercedes-Benz Capitalizes on the Quest for Vehicle Safety

 - Jul 7, 2009
References: mercedesbenz & adsoftheworld
Breaks are one of the most important features a car can have and Mercedes-Benz attempts to capitalize on people's constant quest for vehicle safety. Their print ads for their "Brake Assist Plus" feature claims to have "Extra braking force when you need it."

The ads depict literal numbers quickly coming to a halt in the face of a mother with a stroller, a dog and a kid running across the street. This campaign is very visual and very effective.