Breaks are one of the most important features a car can have and Mercedes-Benz attempts to capitalize on people's constant quest for vehicle safety. Their print ads for their “Brake Assist Plus” feature claims to have “Extra braking force when you need it.”
The ads depict literal numbers quickly coming to a halt in the face of a mother with a stroller, a dog and a kid running across the street. This campaign is very visual and very effective.
Key Themes Behind This Trend
- Vehicle Safety Features
- Capitalizing on the trend for vehicle safety features such as brake assist technology
- Visual Advertising
- Utilizing highly visual advertising campaigns to effectively promote new safety features
- Consumer Empowerment
- Empowering consumers to prioritize their safety when purchasing new vehicles
Where This Applies
- Automotive
- The automotive industry can innovate their vehicle designs with advanced safety features and promote their products through highly visual advertising campaigns
- Marketing and Advertising
- The marketing and advertising industry can offer innovative approaches to promoting new safety features like brake assist technology
- Consumer Goods
- The consumer goods industry can offer brake assist technology as a new standard feature to prioritize consumer safety, resulting in improved product offerings
