Breaks are one of the most important features a car can have and Mercedes-Benz attempts to capitalize on people's constant quest for vehicle safety. Their print ads for their “Brake Assist Plus” feature claims to have “Extra braking force when you need it.”
The ads depict literal numbers quickly coming to a halt in the face of a mother with a stroller, a dog and a kid running across the street. This campaign is very visual and very effective.
Mercedes-Benz Capitalizes on the Quest for Vehicle Safety
Shelby Lee Walsh — July 7, 2009 — Autos
References: mercedesbenz & adsoftheworld