Often, frizz control is treated as the last step in a haircare routine with a heat protection anti-humidity spray, but the new Aussie Ultra Smooth Collection weaves frizz-fighting power into every part of its six-product system. This complementary product range, developed in collaboration with actress Antonia Gentry, taps into the power of silk proteins and a nourishing oil blend to deliver hydration, definition and up to four days of frizz and humidity protection.
Alongside a humidity-blocking shampoo and a conditioner, the range for all textured hair types (waves, curls and coils) introduces the leave-in Ultra Smooth Detangling Glaze, the lightweight Ultra Smooth Glossing Shield, a crunch-free Ultra Smooth Defining Jelly, and an Ultra Smooth Style Shield to deliver anti-frizz performance that rivals salon products.
What's Driving This Trend
- Routine-based Frizz Control
- Full-system haircare ranges embed anti-humidity benefits across cleansing, conditioning, treatment, and styling steps, creating space for brands to replace single-use sprays with integrated regimens.
- Texture-inclusive Smoothing
- Products formulated for waves, curls, and coils signal growing demand for frizz solutions that respect natural texture while delivering hydration, definition, and long-lasting polish.
- Salon-grade Mass Haircare
- Accessible collections with protein blends, nourishing oils, and multi-day performance blur the line between drugstore and professional haircare, expanding premium expectations in everyday beauty.
Who This Affects Most
- Haircare
- Anti-frizz systems that span multiple product formats open new pathways for category growth through bundled routines and performance-led ingredient storytelling.
- Beauty Retail
- Retailers can benefit from regimen-driven collections that encourage multi-product purchasing while simplifying the consumer journey for humidity protection and texture management.
- Personal Care Ingredients
- Silk proteins and lightweight oil blends highlight rising opportunities for ingredient suppliers focused on sensorial, efficacy-backed solutions for textured and humidity-prone hair.
