Soft pretzels are archetypal fair and ballpark snacks, but for decades Auntie Anne's soft pretzels have brought the doughy snacks into the retail space. Now, the QSR is looking to bring the twisted treats a step farther with a packaged, frozen version of the company's staple product.
The packaged Auntie Anne's soft pretzels come in packages of five. They come frozen, making them easy to prepare regardless of one's baking experience: consumers simply preheat the oven and leave the pretzels inside. Each pretzel comes with its own packet of pretzel butter that melts in while the treat bakes, and they also come with individual salt packets so that each morsel can be seasoned to taste.
The pretzels are available at wide-spanning supermarket chains including Costco, select Targets, and A&P.