The Audio Wrap Makes it Easy to Bump Your Tunes at the Beach
Michael Hines — December 27, 2011 — Tech
References: behance.net & industrialdesignserved
The Audio Wrap is a flexible speaker system from ITRI (Industrial Technology Research Institute of Taiwan) that also doubles as a beach bag.
The speakers on the Audio Wrap can be tough to spot at first, but a keen eye will be able to note the perforations in the fabric. The bag's strap functions as the iDevice docking cord, an ingenious design to say the least. Integrating a mobile speaker system into a shoulder bag is a brilliant idea to say the least. It seems like everyone takes their iPod with them wherever they go, but lugging around a speaker dock is out of the question. Creating a multifunctional dock that is also highly portable is a smart move. Here's hoping that a unisex version of the Audio Wrap is in development.
The speakers on the Audio Wrap can be tough to spot at first, but a keen eye will be able to note the perforations in the fabric. The bag's strap functions as the iDevice docking cord, an ingenious design to say the least. Integrating a mobile speaker system into a shoulder bag is a brilliant idea to say the least. It seems like everyone takes their iPod with them wherever they go, but lugging around a speaker dock is out of the question. Creating a multifunctional dock that is also highly portable is a smart move. Here's hoping that a unisex version of the Audio Wrap is in development.
Trend Themes
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Multifunctional Mobile Speakers — The trend towards integrating mobile speaker systems into everyday items like bags and clothing presents an opportunity for disruptive innovation in the audio and fashion industries.
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Discreet Audio Design — The use of perforated fabric to hide speakers in plain sight is a trend that could offer disruptive innovation opportunities in the home and office audio industries.
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Mobile Device Docking Integration — The use of the bag's strap as an iDevice docking cord is a trend that could offer disruptive innovation opportunities in the mobile accessories industry.
Industry Implications
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Audio — The trend towards multifunctional mobile speakers and discreet audio design present opportunities for disruptive innovation in the audio industry.
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Fashion — The trend towards integrating mobile speaker systems into accessories like bags and clothing presents opportunities for disruptive innovation in the fashion industry.
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Mobile Accessories — The trend towards integrating mobile device docking into everyday items presents an opportunity for disruptive innovation in the mobile accessories industry.
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