Nobody loves wine like the Japanese. Why else would a Japanese designer create a miniature sound system that features two wine glass speakers and a wine barrel amp, then release it only in Japan?
The speakers feature LEDs that give the wineglasses a carbonated appearance -- a bit of bubbly with your music, perhaps? Don't count on using this audio system at your next party, however. The rated output of each speaker is a mere 4W, but let's face it--no one cares how poor an audio system's sound quality is when it looks like this. Especially when said audio system costs $240.
Key Themes Behind This Trend
- Miniature Audio Systems
- The development of audio systems more compact than ever which can still deliver a quality audio experience.
- Novelty Speaker Designs
- The creation of unique speaker designs which can be marketed as a lifestyle choice or decor item, in addition to their audio functionality.
- Combining Two Industries
- The trend of combining two different industries, like audio equipment and wine-making, to create original and buzzworthy products.
Where This Applies
- Audio Equipment Industry
- Disruptive innovation opportunities include creating new, more compact and portable audio systems, or producing novelty speaker designs that can attract new markets.
- Luxury Goods Industry
- Luxury items, such as hi-fi audio systems, often carry a higher price tag. The opportunity here is to create innovative or unusual products that will not only appeal to an existing discerning audience but generate interest beyond that market.
- Food and Beverage Industry
- Entrepreneurs could consider combining their market with other industries creating buzzworthy products like wine speaker design like this miniature sound system or creating other audio systems to more visually match food and beverage themes.
