The Christmas Audi Adaptive Light Brings Color and Cheer to Cars
Meghan Young — December 18, 2014 — Autos
The Audi Adaptive Light has been given the Christmas treatment as promoted in the car company's latest ad campaign. A limited edition of the unique feature, the campaign reads, "Just to wish you happy holidays." Although Audi could have easily left it at that, a simple well-wish, the brand decided to be a little more festive and offer their customers something truly special.
The Audi Adaptive Light Christmas ad campaign was created by Verba, an ad agency based in Milan, Italy. It features a closeup of the light in all of its colorful and cheerful glory. The Audi Adaptive Light campaign was creative directed by Luca Cortesini and Michelangelo Cianciosi with art direction by Cristiana Soriano and copy by writer Elsa Tomassetti. The image might speak for itself, but the holiday greeting is a nice touch.
The Audi Adaptive Light Christmas ad campaign was created by Verba, an ad agency based in Milan, Italy. It features a closeup of the light in all of its colorful and cheerful glory. The Audi Adaptive Light campaign was creative directed by Luca Cortesini and Michelangelo Cianciosi with art direction by Cristiana Soriano and copy by writer Elsa Tomassetti. The image might speak for itself, but the holiday greeting is a nice touch.
Trend Themes
1. Festive Advertising - Opportunity for brands to incorporate holiday-themed elements into their marketing campaigns.
2. Limited Edition Products - Creating exclusive versions of existing products can generate excitement and build customer loyalty.
3. Creative Branding - Incorporating unique and visually appealing designs into advertising materials can help brands stand out from the competition.
Industry Implications
1. Automotive - Automobile manufacturers can explore the use of special edition features and festive advertising to attract customers.
2. Advertising - Ad agencies can leverage the holiday season to create visually captivating campaigns that resonate with consumers.
3. Marketing - Brands can utilize creative and festive branding initiatives to create a positive and memorable brand image.
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