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Coloring Book Sneakers

Design Your Own 10th Anniversary Atmos x Reebok Insta Pump Fury

— January 27, 2011 — Marketing
In celebration of Atmos' 10th anniversary, the brand is releasing the limited edition Atmos x Reebok Insta Pump Fury. What sets this sneaker apart is that there's no special color scheme or motif to commemorate the momentous occasion. Instead, the shoe is covered in white so that you can take a marker and draw your own designs.

The Atmos x Reebok Insta Pump Fury will be available on January 29th and is limited to 100 pairs.
Trend Themes
1. Custom Sneaker Design - This trend provides opportunities for disruptive innovation in online personalization tools and 3D printing technology.
2. Interactive Fashion Design - This trend provides opportunities for disruptive innovation in augmented reality and AI technology for interactive fashion design.
3. User-generated Fashion - This trend provides opportunities for disruptive innovation in collaborative design platforms and socially-driven fashion markets.
Industry Implications
1. Footwear Manufacturing - This trend presents opportunities for the shoe manufacturing industry to create more customizable and interactive shoe designs.
2. Fashion Design - This trend provides opportunities for fashion design companies to integrate new technologies into their designs to create more interactive and personalized fashion products.
3. Online Retail - This trend presents opportunities for online retail companies to create more engaging and interactive shopping experiences using personalized design tools.
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