Being a man does not exempt one from record-breaking hours of shopping with a female loved one in search of the best hair grooming product, but according to the 'Atma' Hairdryers recent campaign, men can lead their lovely ladies straight towards these perfect hairdryers and skip the search.
These ads show Atma's perfect hairdryer working its magic on a brunette, blonde and raven-haired beauty respectively, all looking seductively appealing. The posters show the women holding the hairdryers towards their hair and, instead of seeing blowing warm air at them, there is an arm sticking out of the hairdryer with a comb, curler and even a pair of scissors. The ad shows that the dryer will do anything to keep a woman's hair the way she wants it. So men, fear not when the Atma hairdryers are in stock!