Showers Pass, a cycling gear and apparel company based out of Northern California, has released a new piece of safety clothing called the Atlas Jacket. Like most other cycling gear, the jacket is printed with reflective material that illuminates its rider during the night — what separates the Atlas Jacket from other is the pattern of that reflection. Showers Pass' jackets come with 11 designs, each of which displays the street map for a different cycling-friendly city.
The cities depicted on the Atlas Jacket are: Portland, New York, Washington DC, Paris, Barcelona, Amsterdam, London, Newcastle, Berlin, Sydney, and Taipei. Thanks to the way the material is cut during production, the maps are impressively granular, giving a detailed look at the cities depicted while still keeping riders brightly illuminated for traffic.
Key Themes Behind This Trend
- Reflective Metropolitan Map Jackets
- Opportunity for incorporating detailed street maps of different cities on reflective cycling jackets to enhance safety.
Where This Applies
- Cycling Gear and Apparel
- Potential for innovative safety clothing designs that combine functionality and style for cyclists.
- Outdoor Recreation
- Opportunity for incorporating reflective map designs into other outdoor gear for enhanced visibility.
- Urban Transportation
- Potential for integrating reflective map designs into urban commuter clothing and accessories for increased safety.
