Fashion retail label H&M Studio unveils a look at its new men's collection for the Fall/Winter 2018 season entitled 'Athletic Prep.' Staying in correlation to its title, the new range draws a strong inspiration from the collegiate style of Ivy League schools. There are also some sportswear sensibilities seen throughout the new fall offerings infused with traditional aesthetics. H&M Studio's concept designer Adam Gauffin ensures that the classic pieces are made at a premium quality whilst delivering contemporary twists.
The latest seasonal collection is comprised of checkered outerwear options, duffle coats, recycled wool-made western jackets, denim pieces, corduroy pants, and collegiate sweaters. The range will also see a selection of shoes and accessories as well -- all of which will be available in September this year.
Why This Trend Is Growing
- Athletic Prep Fashion
- Opportunity for fashion retailers to incorporate Ivy League-inspired designs with sportswear sensibilities into their fall collections.
- Premium Quality Classics
- Chance for fashion labels to create classic pieces with contemporary twists, emphasizing premium craftsmanship.
- Sustainable and Recycled Materials
- Growing trend of using recycled wool and eco-friendly fabrics in the production of fall apparel.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can leverage the trend of Ivy League-inspired fall apparel to attract customers and increase sales.
- Textile Manufacturing
- Opportunity for textile manufacturers to develop sustainable and eco-friendly fabrics for fall collections.
- Footwear and Accessories
- Shoe and accessory brands can capitalize on the popularity of Ivy League-inspired fashion by offering complementing products in September.
