Soccer player and heartthrob model David Beckham took his shirt off and bared his sensational musculature for Motorola's luxury AURA cellular phone.
In the clever and futuristic 'The Aura of David Beckham' 52-second promo video, the Beckham channels a 'Terminator'-like cyborg for the introduction of the ultra high-tech phone.
The Motorola AURA will be launched next week.
Implications - Science fiction imagery captures the imagination and heralds the possibilities of the future. For a company hoping to brand themselves as the key to the next phase in technological development, an ad like this goes a long way towards conveying that very message without the need of having to ostensibly claim it with words. The result is that consumers come to that conclusion for themselves and thus are far more likely to be convinced.