While there are many at-home whitening kits that can leave the teeth feeling stripped of enamel and sensitive, the newest Crest 3D White Whitestrips kit aims to strengthen the tooth enamel as an essential part of one's oral care routine.
The Crest 3D White Whitestrips + Therapy kit takes the form of a two-piece set that contains 14 Whitestrips for sensitive teeth, plus a tube of enamel-strengthening serum. After applying a whitening strip to the teeth for about 30 minutes, one is then able to brush the teeth as usual and complete the routine by applying the serum.
The frequent use of teeth-whitening strips can be extremely damaging to the enamel on teeth, a fact that consumers who are primarily concerned about correcting discoloration and removing stains often fail to realize.
Key Themes Behind This Trend
- Enamel-strengthening Whitening Kits
- The trend towards enamel-strengthening whitening kits offers a disruptive innovation opportunity to provide consumers with effective teeth-whitening solutions that also protect enamel.
- Sensitive Teeth Whitening
- The trend towards sensitive teeth whitening products presents a disruptive innovation opportunity to develop gentle yet effective whitening solutions for individuals with enamel sensitivity.
- Holistic Oral Care
- The trend towards holistic oral care creates a disruptive innovation opportunity to develop comprehensive products that address both teeth whitening and enamel strengthening for a complete oral health solution.
Where This Applies
- Oral Care Products
- The oral care products industry can capitalize on the trend towards enamel-strengthening whitening kits by developing innovative toothpaste, mouthwash, and dental treatments that promote enamel health while whitening teeth.
- Beauty and Personal Care
- The beauty and personal care industry can explore the trend towards sensitive teeth whitening products by creating gentle whitening toothpaste, mouthwash, and treatments that cater to individuals with enamel sensitivity.
- Dentistry
- The dentistry industry has an opportunity in the trend towards holistic oral care to offer comprehensive services that focus on both teeth whitening and enamel strengthening, providing patients with complete oral health solutions.
