The Astone portable washing machine travels with you and unfolds to hold 6.5 L of water. The 2 kg washing machine is tiny and it kicks. Or you could bring another sweater and keep it clean - but where's the fun in that?
Implications - A product such as this is perfect for the consumer who lives in a hectic world full of demands on their time. By affording unrivaled utility and convenience, this kind of innovation would be highly appealing to businesspeople who are constantly traveling or commuting. Adapting a basic consumer need to a more compact and portable format is a definite recipe for success when it comes to enticing this target demographic.