Double-Pierced Lips

‘Asta' by Matthias Heiderich Has Tattoos, Piercings & Wheat Fields

We’ve seen an increased prominence of facial piercings and tattoos in fashion photography, and ‘Asta’ by Matthias Heiderich is the latest to add this subculture fashion phenomenon to a high-drama editorial. The shoot takes place in a number of outdoor settings, from a graffiti-covered urbanscape to a lush field.

The model in ‘Asta’ by Matthias Heiderich has fierce curly hair that steals the show, but it’s her double lip piercing and giant clavicle tattoos that get me going.

Facial Piercings in Fashion Photography
The trend of incorporating facial piercings in fashion photography opens up opportunities for innovative jewelry and accessory designs that cater to this edgy subculture.
Tattoos in High-drama Editorials
The integration of tattoos in high-drama editorials creates a demand for unique tattoo designs and temporary tattoo products that enhance the visual impact of fashion shoots.
Outdoor Settings for Fashion Photography
The use of outdoor settings, such as urbanscapes and natural landscapes, in fashion photography offers disruptive opportunities for location-based fashion shoots and collaborations with environmental initiatives.

Sectors Adopting This

Jewelry and Accessories
The rise of facial piercings in fashion photography presents an innovative growth opportunity for jewelry and accessory brands to create specialized pieces that cater to this unique subculture.
Tattoo Design and Temporary Tattoos
The integration of tattoos in high-drama editorials drives the demand for original tattoo designs and temporary tattoo products, opening up new avenues for tattoo artists and temporary tattoo manufacturers.
Fashion Photography and Location-based Shoots
The use of outdoor settings in fashion photography creates a disruptive opportunity for photographers and fashion brands to explore unique locations and collaborate with environmental initiatives for visually striking fashion shoots.
SCORE
2.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 12%
Freshness 8%

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