ASRV has revealed its sportswear-focused Summer 2022 collection, delivering a range of pieces inspired by vintage gym apparel. The collection relies on neutral tones, dipping the garments in gray, black, and burgundy shades that are sure to appeal to a wide consumer base.
The range comprises new Nano-Mesh hoodies, tank tops, vests, shorts, and joggers that have all been designed to feel smooth and comfortable on the skin. The TETRA-LITE™ shorts include a zippered pocket for safekeeping, phone pockets, and a towel loop. Similarly, the ‘Adventure’ short uses lightweight fabric and mesh overlays to keep water from being absorbed into the shorts.
Additional offerings include a pair of cotton snap-buttoned joggers and a matching cutoff hoodie. The ASRV Summer 2022 collection is available on the ASRV website now.
Image Credit: ASRV
What's Driving This Trend
- Vintage-inspired Sportswear
- Opportunities for creating sportswear collections inspired by vintage gym apparel with a modern twist.
- Technical Fabric Innovations
- Opportunities for developing and integrating high-performance fabrics in sportswear for comfort and functionality.
- Smartphone-friendly Gear
- Opportunities for incorporating smartphone pockets and connectivity features in sportswear for convenience and versatility.
Who This Affects Most
- Sportswear
- Sportswear companies can leverage vintage-inspired designs, technical fabric innovations, and smartphone-friendly features to differentiate their products and enhance their performance.
- Apparel Manufacturing
- Apparel manufacturers can explore new materials, manufacturing processes, and technologies to create high-quality and functional sportswear products.
- E-commerce
- E-commerce platforms can provide a convenient and efficient way for consumers to purchase sportswear products online, leveraging advanced technologies such as augmented reality and virtual try-on to enhance the customer experience.
