The ASOS Spring/Summer 2013 lookbook brandishes the effortless side of the British clothing retailer. Its laid back brand of menswear is of mass appeal to shoppers who wish to stand out without having to say much, a sentiment that continuously leads shoppers back to its fashionable site.
Among the ASOS Spring/Summer 2013 lot is a wealth of graphic prints, tie dye styles and slim fitting apparel. The label has kept up with the coming season's fundamental elements, seen in fall runway productions. It is however the general attitude of ASOS, seen in these advertisements, which set it apart. A nonchalant breed of cool abounds the pictures, displaying how the apparel often stands out independently without the need for dramatic embellishments.