As the '70s aesthetic continues to become more mainstream, ASKK NY is taking a contemporary approach to the look with its newest Fall offerings. With the perfect mix of basics and statement pieces, the new series will appeal to the contemporary consumer looking to elevate their wardrobe with long-lasting staples.
The new ASKK NY series ranges from eye-catching bell-bottom jeans, chic patchwork denim, minimalist jean jackets, elevated oversized white tees, and sophisticated animal-inspired shorts. Whether you're working remotely, learning from home, or lounging at home, these new offerings fuse form and function to give you a comfortable yet chic aesthetic.
The entire ASKK NY collection is now available to purchase online with prices starting at $80 USD.
Image Credit: ASKK NY
What Makes This Trend Stand Out
- Contemporary '70s Aesthetic
- Disruptive innovation opportunity: Creating contemporary variations of vintage looks for modern consumers.
- Elevated Staples
- Disruptive innovation opportunity: Innovating on classic designs to create high-quality, long-lasting staple pieces.
- Form and Function Fusion
- Disruptive innovation opportunity: Balancing comfort and style through functional, versatile designs.
Sectors Adopting This
- Fashion and Apparel
- Disruptive innovation opportunity: Incorporating contemporary updates to vintage styles and creating elevated staple pieces.
- E-commerce
- Disruptive innovation opportunity: Developing innovative online platforms to deliver high-quality, long-lasting apparel directly to the consumer.
- Textile Manufacturing
- Disruptive innovation opportunity: Experimenting with new techniques and materials that balance form and function in fashion apparel manufacturing.
