Based on an old cigarette factory, a resident arts firm is using their building’s history as a marketing tool. The book is called, ‘Where there is smoke, there is fire’ (get the pun? smoke…fire?).
The publication is silk-screened and the spine of the book can actually spark matches. The interior pages are made out of different material to highlight different areas throughout the very beginning.
The old cigarette factory is now a creative center for architects, photographers, industrial designers, graphic designers, and web designers.
What's Driving This Trend
- Pun Marketing
- Using puns in marketing materials to attract attention and create humorous associations.
- Interactive Publication Design
- Designing publications with interactive elements to enhance user engagement and create a unique experience.
- Historical Building Branding
- Leveraging the history and heritage of a building to create a unique and memorable brand identity.
Who This Affects Most
- Advertising
- Opportunity to incorporate humor and puns to create unique and memorable ad campaigns.
- Publishing
- Opportunity to push the boundaries of traditional book design and create immersive, interactive reading experiences.
- Architecture and Design
- Opportunity to leverage the history and distinctive qualities of a building to create a strong brand identity and marketing strategy.
