Arts Firm Uses Incendiary Plays on Words for Ad Book

 - Jun 29, 2009
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Based on an old cigarette factory, a resident arts firm is using their building’s history as a marketing tool. The book is called, ‘Where there is smoke, there is fire’ (get the pun? smoke…fire?).

The publication is silk-screened and the spine of the book can actually spark matches. The interior pages are made out of different material to highlight different areas throughout the very beginning.

The old cigarette factory is now a creative center for architects, photographers, industrial designers, graphic designers, and web designers.