These funky rum bottles from the Malibu 'Pop and Street Art' Series include designs from a group of three talented artists including Delta, So_Me and James Jarvis.
These limited-edition artistic alcohol bottles are individually numbered, and only 100 of each design will be produced.
Available at the start of December, the set will be sold exclusively by Colette.
Implications - Creating artistic limited edition packaging is a great branding move. A lot of people are keen on collecting special edition products and packaging and are more likely to buy your product if it is only made in limited quantities or for a limited time only. Providing consumers with a sense of urgency to purchase your product/service is a great way to capitalize on impulse buyers.