Artisans De Genève has collaborated with professional driver Rubens Barrichello in order to create a custom Gold version of the Rolex Daytona. Due to Ruben Barrichello's influence, the watch features custom aspects, which draw inspiration from the automotive industry. The watch is a luxury item and has a $77,500 price point. It's currently available from the Artisans De Genève online store.
The watch's design features the Rolex 4130 movement system. For the new model, each piece was replaced by hand, making this watch completely different from the original. It is encased in 18k everose gold and features a gold rotator. The black bevel, which is ceramic, provides a sharp visual contrast to the rose gold.