If you can look through the images found on ‘Arthur Recreates Scenes from Classic Movies’ without uttering an “Oh my god! How adorable”-esque comment, then you clearly don’t have a soul. As the title of the website suggests, baby Arthur does indeed parody some of the biggest blockbusters in cinematic history to extremely cute and comedic effect. It literally combines people’s love of infants and movies harmoniously to create what I’m sure is soon to be a viral website.
Some films ‘Arthur Recreates Scenes From Classic Movies’ has featured include Teen Wolf, The Blair Witch Project, American Beauty, Rambo: First Blood and The Shining.
This ingenious baby photo album idea was conceived by Arthur’s mother Emily Cleaver, who happens to be a writer.
Key Themes Behind This Trend
- Adorable Baby Parodies
- Parodying classic movie scenes with adorable babies presents opportunities for disruptive innovation in the areas of viral content marketing and baby product advertising.
- Clever Parent Marketing
- Using a parent's creativity and social media to market products may become a trend, as companies encourage user-generated content that highlights their merchandise in creative ways.
- Nostalgia-based Marketing
- Leveraging nostalgia for classic movies to create viral content that connects with millennials presents opportunities for disruption in marketing and advertising.
Where This Applies
- Parenting and Baby Products
- Innovative baby photo album concepts can be used to market baby products, nursery items and other parenting items effectively.
- Marketing and Advertising
- This viral content marketing strategy could disrupt the entire marketing and advertising industry, particularly the user-generated content trend.
- Movie and Entertainment Industry
- By tapping into nostalgia for classic movies, brands can create advertising campaigns that engage with movie fans and create buzz around their products.
