Arts Advocate Liz Swig Headed an Art-Focused Eyewear Collection
Christopher Magsambol — October 12, 2015 — Fashion
References: selimaoptique & wallpaper
This art-focused eyewear collection wants ordinary people to see the world through an artist's eyes. Arts philanthropist Liz Swig has worked with designers Vik Muniz and Hiroshi Sugimoto on a new collection for Selima Optique.
Swig believes that it is important for artists to be associated with luxury brands and works feverishly to provide artistic types with these high-end resources. Each of the limited-edition pairs are signed and represent a piece of artwork unto itself. Apart from each unique design, Brazilian artist Muniz is responsible for the distinct packaging that is essentially a unique portable cabinet. The most interesting piece from the art-focused eyewear is a pair called 'Oculist Witnesses,' which features seven interchangeable lenses that each provide a different tint.
Swig believes that it is important for artists to be associated with luxury brands and works feverishly to provide artistic types with these high-end resources. Each of the limited-edition pairs are signed and represent a piece of artwork unto itself. Apart from each unique design, Brazilian artist Muniz is responsible for the distinct packaging that is essentially a unique portable cabinet. The most interesting piece from the art-focused eyewear is a pair called 'Oculist Witnesses,' which features seven interchangeable lenses that each provide a different tint.
Trend Themes
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Art-inspired Eyewear — Combining art and eyewear to create unique and limited edition pieces that elevate the status quo.
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Brand Collaboration — Partnering with artists and designers to produce exclusive and artistic products for luxury brands.
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Interchangeable Lenses — Creating eyewear with interchangeable lenses that serve different functions and purposes.
Industry Implications
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Fashion and Eyewear — This trend creates opportunities for luxury fashion brands to showcase exclusive products that appeal to art and fashion enthusiasts.
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Art and Design — This trend allows artists to collaborate with fashion and eyewear brands to create unique and limited edition products that cater to a niche market.
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Packaging Design — This trend offers opportunities for designers to create distinctive and portable packaging that reflects the unique vision and identity of a brand.
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