The Latest Arnette Lookbook Gets Spontaneous
Vasiliki Marapas — June 25, 2014 — Fashion
References: arnette & highsnobiety
The latest Arnette Lookbook takes place at the Governors Ball in New York, where the sunglasses brand casually stopped by to showcase its best styles from the Summer 2014 season.
Instead of professional models, the brand asked festival-goers to don the sunglasses and eyeglasses in exactly what they were wearing: cut-off denim, colorful tank tops and casual snapbacks. This impromptu lookbook is simple in concept and presentation, making it stand out in a sea of impeccably styled lookbooks. Though each person wore the sunglasses differently, in every case the sunglasses added a certain "je ne sais quoi" to their outfits that had previously been lacking.
Check out the entire collection of photos featuring Arnette's Summer 2014 styles. I guarantee the spontaneous, uncluttered and most importantly, authentic images will be refreshing.
Instead of professional models, the brand asked festival-goers to don the sunglasses and eyeglasses in exactly what they were wearing: cut-off denim, colorful tank tops and casual snapbacks. This impromptu lookbook is simple in concept and presentation, making it stand out in a sea of impeccably styled lookbooks. Though each person wore the sunglasses differently, in every case the sunglasses added a certain "je ne sais quoi" to their outfits that had previously been lacking.
Check out the entire collection of photos featuring Arnette's Summer 2014 styles. I guarantee the spontaneous, uncluttered and most importantly, authentic images will be refreshing.
Trend Themes
1. Personalized Lookbooks - The trend of using real people in lookbooks instead of professional models provides an opportunity for brands to showcase their products in a more relatable and authentic way.
2. Spontaneous Fashion - The trend of capturing impromptu fashion moments allows brands to showcase their products in a natural setting, resonating with consumers who value authenticity and individuality.
3. Casual Chic - The trend of combining casual attire with stylish accessories like sunglasses creates a disruptive opportunity for brands to tap into the demand for effortless and fashionable everyday looks.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage personalized lookbooks and spontaneous fashion to connect with consumers on a deeper level, enhancing brand authenticity and customer engagement.
2. Eyewear - The eyewear industry can embrace the trend of combining casual attire with stylish sunglasses, offering consumers a new way to elevate their everyday outfits.
3. Photography and Visual Arts - The photography and visual arts industry can explore new creative approaches to capturing spontaneous fashion moments, catering to the growing demand for authentic and relatable imagery.
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