Nighttime Drive Editorials

The Arise Magazine Issue 18 Photoshoot Stars a Mysterious Herieth Paul

The Arise Magazine Issue 18 editorial may appear to revolve around one type of drive, but its title, 'Sex Drive,' suggests otherwise. Model Herieth Paul isn't overtly sensual or seductive in the photoshoot, but the tone has been set. With a need for speed, she captures people's attention, both men and women, in metallic outfits that shimmer in the dark editorial. The subtitle describes it best, the Tanzanian beauty "takes the fast lane in metallic bodywork and headlight-grabbing accessories."

Shot by photographer John-Paul Pietrus, the Arise Magazine Issue 18 editorial was styled by Sabrina Henry. She pulled pieces from the racks of such labels as Matthew Williamson, Viktor & Rolf, Sportmax and Rochas. On beauty duty was makeup artist Adam de Cruz and hairstylist Teiji.

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SCORE
4.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 58%
Freshness 8%