Mythology-Inspired Timepieces

The 'ARGO' Watch is Designed with the Constellation in Mind

The 'ARGO' watch is a premium timepiece that boasts a high-end aesthetic that draws inspiration from the night sky for distinctly chic results. Designed by Cesare Zuccaro, the timepiece features a star-studded dial that is inspired by the Argo constellation that was used by our Greek and Egyptian ancestors for celestial navigation. The layered dial is outfitted with a date window for convenience, while the complex aesthetic makes it appear as a work of art on the wrist that will dazzle wearers each time they check the time.

The 'ARGO' watch features a 316L stainless steel body that hides a Swiss Ronda 705 quartz movement along with a 60-month battery that make it a high-quality timepiece that's ready for everyday wear.

Mythology-inspired Timepieces
Exploring mythological themes in timepiece design to create unique and captivating watches.
Celestial-inspired Aesthetics
Drawing inspiration from the night sky to create visually stunning watch dials.
Artistic Timekeeping
Infusing timepieces with complex aesthetics that transform them into wearable works of art.

Industries Being Reshaped

Luxury Watches
Capitalizing on the trend of incorporating mythology and celestial aesthetics into high-end timepieces.
Fashion Accessories
Creating mythology-inspired watches to serve as unique fashion statements and conversation starters.
Art and Design
Exploring the intersection of timekeeping and artistic expression, creating watches that blur the line between function and art.
SCORE
6.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 86%
Freshness 9%