Google is known for its persistently innovative software, and the search giant has an in-house startup incubator called Area 120 specifically devoted to exploring the boldest projects imaginable. Now, users can get the chance to try out these software projects before they hit the public at large, as Area 120 has opened a beta-testing signup for people who fancy themselves vanguards of the cutting edge.
Signing up for Area 120's beta-testing system feels a bit Faustian, if only because users simply enter their email without any detailed explanation of what they might expect to test in the future. The justification is equally simple though: even Area 120 doesn't know what software will be in the testing phase — it hasn't been invented yet. For many users, such a prospect is promising rather than daunting.
What Makes This Trend Stand Out
- Early Beta Testing
- More startups or projects should adopt early beta testing programs to engage early adopters and receive valuable feedback.
- In-house Startup Incubators
- Companies should establish in-house startup incubators to foster innovation and test new ideas without risking the core business.
- Open Innovation Programs
- Companies should consider open innovation programs to involve end-users in developing new products and services, increasing the likelihood of success.
Sectors Adopting This
- Technology
- Technology companies should offer early beta testing to engage early adopters and receive valuable feedback to improve their products before they launch to the market.
- Startup Incubators
- Startup incubators should create programs that provide entrepreneurs with the opportunity to test ideas and receive feedback before risking their capital.
- Consumer Goods
- Consumer goods companies should consider involving end-users in their product development process to ensure they meet customer expectations and needs.
