The 'Are We Still Going On?' art installation is made up of hundreds of second-hand shirts--children's shirts, to be exact. At first they appear to be suspended in various formations from faux valleys to more standard straight lines. In reality, they take on the shape of a ship's hull for a visually striking effect. This is especially the case because they have been carefully arranged by way of color to create an ombre-like aesthetic, which loosely comments on gender.
Put together by Kaarina Kaikkonen, an environmental artist hailing from Finland, the 'Are We Still Going On?' art installation was conceived at Collezione Maramotti, a private collection of contemporary art in Reggio Emilia, Italy. The shirts were supplied by clothing company Max Mara.
What's Driving This Trend
- Shirt-suspended Installations
- Disruptive innovation opportunity: Incorporating recycled materials into art installations to create visually striking and meaningful pieces.
Who This Affects Most
- Art and Design
- Disruptive innovation opportunity: Exploring new ways to create art that sparks conversations about gender and social issues.
- Fashion and Clothing
- Disruptive innovation opportunity: Collaborating with artists to repurpose and upcycle second-hand clothing in unique and artistic ways.
- Environmental Sustainability
- Disruptive innovation opportunity: Promoting sustainability by encouraging the reuse and recycling of materials in artistic and creative endeavors.
