The new Arc'teryx Spring 2021 collection focuses on style as the temperature begins to rise. The Canadian brand delivers functional looks that boast a sleek look. Throughout the capsule, there is a rugged touch that readies for lifestyle walks equally as it prepares for adventurous hikes.
Some of the notable items that join the seasonal range include the Atom LT Hoody, the Beta AR jackets, and the Zeta SL jackets. These offer consumers the same effortless cuts with brand new color options for a refreshing take on a familiar shape. There is also the incorporation of Coreloft, PACLITE, and GORE-TEX technology that protects wearers in a comfortable way through cold and wet environments and terrain. There are also some warmer options include the Remige Hoodies and Squamish Hoodies.
Image Credit: Arc'teryx
Why This Trend Is Growing
- Functional Fashion
- The incorporation of technology into the designs of outerwear provides opportunities for disruptive innovation in the fashion industry.
- Rugged Elegance
- The trend of marrying elegant and sleek design with rugged and functional features creates opportunities for disruptive innovation in the outdoor apparel industry.
- Versatile Performance
- The trend of designing apparel that can be worn in both day-to-day activities and adventurous hikes opens up opportunities for disruptive innovation in the sports apparel industry.
Industries Being Reshaped
- Fashion
- The incorporation of technology and functional features into fashion designs can disrupt the traditional fashion industry.
- Outdoor Apparel
- The trend of marrying function with fashion creates disruptive innovation opportunities in the outdoor apparel industry.
- Sports Apparel
- The trend of designing versatile apparel that is suitable for both athletic and casual activities introduces disruptive innovation opportunities in the sports apparel industry.
