When people think of the Brutalist style of buildings, coziness and comfort is not the first thing that will come to mind; that is until they lay eyes on these pieces of architectural home decor. Inspired by the movement that flourished during the 1950s straight through to the mid-1970s, these cushions, blankets and odd furniture designs are surprisingly homey.
Designed by London studio Custhom, which was founded by Nathan Philpott and Jemma Ooi, graduates of the Royal College of Art, the architectural home decor pairs bold and basic patterns with soft colors and inviting materials that would make anyone want to cuddle up to them. Making up the Hayward collection, the architectural home decor is made using a cotton-flax mix fabric that is produced by a British mill, whose craftsmen have been weaving textiles in the U.K. since 1720.
Why This Trend Is Growing
- Cozy Brutalism
- Combining the harsh lines of Brutalist architecture with cozy and inviting textures to create unexpected products for home decor.
- Architexture
- Innovative use of architectural shapes and patterns in everyday home decor items.
- Crafted Comfort
- Home decorations designed with expert craftsmanship using high-quality materials to provide both style and comfort.
Industries Being Reshaped
- Home Decor
- These designs are disrupting traditional home decor by incorporating Brutalist design principles into cozy, everyday household items.
- Textile Manufacturing
- Manufacturers of textiles are given opportunities to produce unique hybrid cotton-flax mix fabrics that provide a distinct look and feel to home decor.
- Furniture Design
- Furniture designers and manufacturers can incorporate bold and basic patterns with soft colors and textures to create a new wave of architectural home decor.
