The Apropos Journal 'The Secret Garden' editorial is dark and eerie, but that doesn't take away from the elegant ensembles. Instead, it adds a mysterious air around the looks that will enchant readers instantly. As the title suggests, the photoshoot is set in a pruned garden. The eclectic outfits stand out perfectly against the green foliage.
Shot by photographer Stefano Moro Van Wyk, the Apropos Journal 'The Secret Garden' editorial was art directed and styled by creative duo Alexx and Anton. Appearing in the Fall 2013 issue of the bi-annual glossy from Apropos the Concept Store, the photoshoot stars model Katrin Thormann. She is clad in designs from the likes of Dries van Noten, Tory Burch and Victoria Bekham. The ladylike looks were perfected by hair and makeup artist Jochen Pahs.
Why This Trend Is Growing
- Eerie Elegance
- Opportunity for fashion brands to create mysterious and enchanting collections that showcase elegant ensembles in dark and eerie settings.
- Pruned Garden
- Potential for landscape design companies to create unique and visually striking garden spaces that serve as a backdrop for fashion photoshoots or events.
- Artistic Direction
- Disruptive innovation opportunity for creative duos to collaborate on art-directed photoshoots that combine fashion, photography, and styling in a visually captivating way.
Industries Being Reshaped
- Fashion
- Fashion brands can take advantage of the dark and eerie aesthetic to create captivating collections that appeal to customers looking for elegant yet mysterious looks.
- Landscape Design
- Landscape design companies have the potential to create unique and visually stunning garden spaces that serve as a backdrop for fashion photoshoots, events, or even immersive brand experiences.
- Creative Services
- Creative duos specializing in art direction, photography, and styling can offer their expertise to the fashion industry, collaborating on visually captivating photoshoots that tell a captivating story.
