The APPLEBUM 2014 Spring Lookbook Channels Urban Chic

 - May 14, 2014
References: & hypebeast
For the latest APPLEBUM 2014 Spring lookbook, the Japanese urban clothing brand took to the streets and opted for an all-American theme to celebrate the technicolor hues for this season's warmer weather garments.

APPLEBUM channels a contemporary hipster vibe in the 2014 Spring lookbook by having models pose in the streets after hours causing all sorts of mischief. The collection featured a mix of American flag-printed hoodies, black leather jean pants, gradient technicolor basketball jerseys and paisley handkerchief headbands. The models looked disheveled and stylish posing under highways, in dark street corners and behind the wheel of old-school cars looking like they're about to get up to no good.

The photoshoot's grungy vibe perfectly complements the APPLEBUM brand's energetic fashion outlook for the youth of the 21st century.