Apple Watch Studio will give users the ability to customize an Apple Watch. To do so, Apple Watch Studio will let customers pick an individual watch case and strap. The service is available on the Apple website, the Apple Store App, as well as retail locations.
Previously, all Apple Watches had to be purchased as one of Apple's presets. The new Apple Watch Studio will offer customization, but also a new interface where users can test out different combinations. After the customer is satisfied with a specific combination, they are able to select the "I'm done" tab -- after that, prospective customers can confirm the case size and if they want the cellular-connected version or not.
Image Credit: Apple