The Porsche Taycan will feature its own integrated Apple Music app. Owners of the car will be able to access their Apple Music app through the car's display. In order to achieve music streaming integration, Porsche collaborated with Cupertino. Porsche also will offer free music streaming for six months with the purchase of a Porsche Taycan. The car will also be able to run Apple CarPlay.
The platform's integration with the Porsche Taycan will be the only time Apple Music has ever been available as an integrated app. This means that Apple likely sees an opportunity to grow its listener base among Porsche drivers. The in-car app will be run independently of the user's phone, giving drivers of the vehicle an easier way to play music in their car.
Image Credit: Porsche