The Apple MagSafe Battery Pack is the brand's latest external power solution for iPhone 12 series smartphones that will work to provide power in a neat, uniform manner that eliminates the need for cords. The sleek battery features the namesake MagSafe technology that will enable it to magnetically affix onto the rear of the smartphone to relay power from the 1460mAh battery on the interior. The battery will deliver power to the smartphone at a rate of 5W, and also supports passthrough charging to simultaneously charge itself and the iPhone at the same time.
The Apple MagSafe Battery Pack is priced at $99 and is designed with aesthetics in mind to fit in neatly onto the rear of the latest iPhones.
Key Themes Behind This Trend
- Magnetic Charging
- Opportunities for innovation in creating magnetic charging solutions for other electronic devices, such as laptops and tablets, that eliminate the need for cords.
- Passthrough Charging
- Opportunities for innovation in creating external batteries with passthrough charging capabilities for other smartphone models, such as Android devices.
- Integrated Design
- Opportunities for innovation in creating external batteries with sleek, integrated designs that match the aesthetics of various electronic devices beyond smartphones.
Where This Applies
- Electronics
- Disruptive innovation opportunities in creating magnetic charging and passthrough charging solutions for other electronic devices such as laptops and tablets.
- Smartphone Accessories
- Disruptive innovation opportunities in creating integrated-design external batteries with passthrough charging capabilities for other smartphone models that are different from Apple products.
- Wireless Charging Industry
- Disruptive innovation opportunities in incorporating magnetic charging and integrated-design external batteries with passthrough charging capabilities to create a seamless charging experience on smartphones and other electronic devices.
