Fruit-Created Gins

Wrecking Coast Distillery Created a Unique Apple Juice Gin

Cornish-based distillery Wrecking Coast, perhaps best known for its clotted cream gin, has partnered with London restaurant Cornerstone to create a unique apple juice gin. The botanicals used in this gin are fairly typical, with juniper, coriander, Seville orange, Sicilian lemon, lime and pink grapefruit peel, rosehip and rowan berry. However, instead of water, this spirit uses cloudy apple juice from the Polgoon Vineyard and Orchard. This apple juice gin was a first for Wrecking Coast but managed to achieve the goals of creating a "simple, layered, flavor profile with an apple base."

Distilled and designed for the latest Tom Brown restaurant, this gin was thought up by Craig Penn, a partner at Wrecking Coast Distillery. The apple juice gin was made closely with Brown and his team at Cornerstone to accompany the flavors explored in the menu.

Fruit-infused Spirits
The trend of using fruit juices in spirits as a unique selling point is growing, presenting opportunities for distilleries to experiment with unique flavor profiles and market to a wider audience.
Collaborative Distilleries
Partnerships between distilleries and restaurants are increasing, opening opportunities for unique flavor collaborations and distribution channels for small batch products.
Gin Resurgence
Gin's popularity is on the rise, creating opportunities for innovation and experimentation in botanicals and flavors to capture the attention of a growing market.

Industries Being Reshaped

Alcoholic Beverage Manufacturing
Distilleries can explore fruit-infused spirits to tap into a growing market of consumers seeking unique and flavorful alcoholic beverages.
Hospitality and Foodservice
Collaborations between distilleries and restaurants offer opportunities for unique flavor experiences and product integration in dining experiences.
Retail and Distribution
As gin's popularity rises, retail and distribution channels can seize the opportunity to offer unique and flavorful products that appeal to a growing market of consumers seeking innovative and sophisticated alcoholic beverages.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 18%
Freshness 8%