T-shirts, hoodies, posters, babygrows, umbrellas, anti-pollution masks, and three seriously creepy teddy bears are all constituents of Aphex Twin merch collection. The electronic musician, whose real name is Richard David James, delights and spooks his fans with a line-up of seriously questionable items.
Of course, the key object in the range of Aphex Twin merch is the trio of fuzzy bears. Available in yellow, orange or green, each of the fuzzy toys boasts James' superimposed face. Another eerie and somewhat horrific item is the umbrella which, when opened, reveals a computer-edited image of James with an extremely menacing and grotesque grin. The musician cleverly ties each item in the collection to "visual motifs featured in music videos across [his] discography."
This unusual approach to self-promotion is definitely going to put the London-based producer in the spotlight.