Entitled 'Anti Social', the latest editorial exclusive for the Ones to Watch highlights raw and candid model imagery. The fashion story is captured by photographer Andre Titcombe's lens and features youthful wardrobe styling by George Alvin.
Oxygen Models London face Derrick stars in the melancholy image series that is lensed in the heart of a suburban neighbourhood. Derrick loiters and hangs out at various street corners alone while pondering about the meaning of life.
The model is dressed in a wardrobe of soccer jerseys and statement tees and also poses shirtless to reveal his intricate body ink. The Ones 2 Watch 'Anti Social' exclusive is youthfully modern and features a range of designer pieces from labels that include Adidas, Edwin and Asos among others.
What's Driving This Trend
- Raw Imagery
- Leveraging raw and candid images in fashion editorials can provide a more authentic and relatable experience for consumers.
- Youthful Styling
- Incorporating youthful wardrobe styling in fashion editorials can attract younger demographics and tap into their specific fashion preferences.
- Suburban Aesthetic
- Exploring the melancholic and introspective atmosphere of suburban neighborhoods can create a unique and visually striking visual narrative.
Who This Affects Most
- Fashion
- Fashion brands and designers can incorporate raw imagery and youthful styling in their campaigns to resonate with younger consumers and create a more authentic brand image.
- Photography
- Photographers can explore the emotional and atmospheric aspects of suburban neighborhoods to create captivating and thought-provoking image series.
- Streetwear
- Streetwear brands can leverage the suburban aesthetic and incorporate soccer jerseys and statement tees in their collections to appeal to a youthful and edgy customer base.
